“Under $10” music video by The Gifts. Formed a band and produced the first single released under the Kmart Entertainment label. This was Kmart’s first move into… Read more “THE GIFTS”

When designing the new look and feel of channel agnostic content for Kmart, a SEMIOTICS filter was used to amplify signs and symbols to create meaning. This… Read more “Kmart Brand Content 2.0”

The Sears re-brand look and voice of the “LIVE LIFE NOW” positioning was a delicate balancing act of modernizing an iconic traditional brand with personality and relevance… Read more “Sears Re-Brand”

The Sears re-branded look and voice of “LIVE LIFE NOW” applied to the fitness business. The blue isocolour treatment was applied sparingly and in a non predictable… Read more “Sears Re-Brand (Get Fit)”

The Bragworthy campaign deployed influencers who posted relative content around seasonal apparel. This amplified traffic to site, increased member engagement and achieved above benchmark social and programmatic… Read more “BRAGWORTHY”

The ART OF DENIM campaign promoted Kmart jeans by connecting to the halo effect of Chicago’s top ten most Instagrammed wall murals. Men, Women and kids were… Read more “ART OF DENIM”

The powerful I CAN campaign celebrated Women by promoting body positivity and announced Kmart’s new “Fabulously Sized” terminology. The success was astounding, resulting in nearly 300 press… Read more “I CAN”

Many thanks to Willem Dafoe for narrating “Conversations for Real Use 2.0.” Since the past US election and Britexit you’ve probably heard a lot about dark social,… Read more “Conversations For Real Use 2.0 pt1”