I CAN

I planed and designed the powerful I CAN campaign that celebrated women, promoted body positivity and announced Kmart’s new “Fabulously Sized” terminology. The success was astounding, resulting in nearly 300 press placements and 600 million impressions in one week. Coverage includes WWD, Forbes, TIME magazine, Today.com, Cosmo, Us Weekly, FOX News and The View. Social influencer plan featured on the popular women’s site Brit+Co, reaching nearly 7 million people.

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