Sears Re-Brand

The Sears re-brand look and voice of the “LIVE LIFE NOW” positioning was a delicate balancing act of modernizing an iconic traditional brand with personality and relevance while maintaining its authenticity.


3 thoughts on “Sears Re-Brand

  1. Hey there! This is my first visit to your blog!

    We are a group of volunteers and starting a new initiative in a community in the same niche.
    Your blog provided us valuable information to work on. You have done a marvellous job!

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