“INSTACONTENT” is a hyper-local social listening strategy and content scalability process based on human behaviour and event patterning.
It allows lower cost to try, creative pivoting, real-time optimization, brand building and is transaction driving.
This test and learn strategy garnered 454 million views with a 285 million completion rate resulting in $46 million online revenue and $231 total store / online revenue. Also drove a 42% increase in apparel sales and a $29 total ROAS.
The content is informed by realtime data in order to deliver the right message, at the right time, to the right audience.
When properly implemented InstaContent enables:
* 24/7, real-time optimization with investment amplified against high performing content.
* Significant scaling of first party data. (First party data = AAM segments with historically high ROAS)
* Managing risk by hedging investment with more content and faster speed to market.
* Relevant seasonal messaging.
* Improved targeting based on member behaviours and “People Patterns.”
* Ongoing campaigns provide expanding pool of data and intelligence.