“Under $10” music video by The Gifts. Formed a band and produced the first single released under the Kmart Entertainment label. This was Kmart’s first move into… Read more “THE GIFTS”
Author: Paul Hayward
Kmart Brand Content 2.0
When designing the new look and feel of channel agnostic content for Kmart, a SEMIOTICS filter was used to amplify signs and symbols to create meaning. This… Read more “Kmart Brand Content 2.0”
Sears Re-Brand
The Sears re-brand look and voice of the “LIVE LIFE NOW” positioning was a delicate balancing act of modernizing an iconic traditional brand with personality and relevance… Read more “Sears Re-Brand”
Sears Re-Brand (Get Fit)
The Sears re-branded look and voice of “LIVE LIFE NOW” applied to the fitness business. The blue isocolour treatment was applied sparingly and in a non predictable… Read more “Sears Re-Brand (Get Fit)”
DE STIJL
The DE STIJL platform displays projects that have generated breakthrough engagement and conversion across all channels. It also correlates thought leadership articles regarding the connectivity between content,… Read more “DE STIJL”
BRAGWORTHY
The Bragworthy campaign deployed influencers who posted relative content around seasonal apparel. This amplified traffic to site, increased member engagement and achieved above benchmark social and programmatic… Read more “BRAGWORTHY”
ART OF DENIM
The ART OF DENIM campaign promoted Kmart jeans by connecting to the halo effect of Chicago’s top ten most Instagrammed wall murals. Men, Women and kids were… Read more “ART OF DENIM”
I CAN
The powerful I CAN campaign celebrated Women by promoting body positivity and announced Kmart’s new “Fabulously Sized” terminology. The success was astounding, resulting in nearly 300 press… Read more “I CAN”