The powerful I CAN campaign celebrated Women by promoting body positivity and announced Kmart’s new “Fabulously Sized” terminology.

The success was astounding, resulting in nearly 300 press placements and 600 million impressions in one week.

Coverage includes WWD, Forbes, TIME magazine, Today.com, Cosmo, Us Weekly, FOX News and The View.

The social influencer plan was featured on the popular women’s site Brit+Co, reaching nearly 7 million people.