By Marie Dean Originally posted on Entrepreneur. Way back in 1996, Bill Gates wrote a prophetic article titled “Content is King.” In it, he stated: “Content is… Read more “What Bill Gates Predicted in 1996 Still Rings True for Content Marketers Today”
How Fashion brands are setting trends in digital
By Robert Durkin Originally posted on eConsultancy. How can fashion retailers use dynamic data to meet consumer expectations and take advantage of new channels? It was once… Read more “How Fashion brands are setting trends in digital”
The Role Of Mobile In The Omnichannel Purchase Journey
By Naghi Prasad Originally published on MediaPost. Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do these all have in common? They are all channels… Read more “The Role Of Mobile In The Omnichannel Purchase Journey”
The 1% rule of content marketing
By Quinn Whissen Originally posted on MarketingLand. Content marketing is a tough sell for many businesses. Why? Because it isn’t a quick win. It takes time, effort, and… Read more “The 1% rule of content marketing”
Gen Z and millennials are big on brands, says survey
Originally published in Marketing Interactive. Brands are no longer just names on the products consumers buy; they have become tools that help establish young people’s sense of… Read more “Gen Z and millennials are big on brands, says survey”
Offensive or Accurate?
Offensive or Accurate? 3 Steps for Getting Multicultural Marketing Right Originally found on Forbes. Here’s an interesting bit of predictive data for marketers: By 2020, more than… Read more “Offensive or Accurate?”
3 Essential Tips for Marketing to Millennials
By Sujan Patel Originally published on Entrepreneur. Millennials — young adults who are currently between ages 18 and 34 — wield $1.3 trillion in annual buying power.… Read more “3 Essential Tips for Marketing to Millennials”
How to Market to millennials
A group of young marketers offer advice about wooing technically savvy, digitally driven millennials, who — despite the fact that many are drowning in student loans –… Read more “How to Market to millennials”
InstaContent
“INSTACONTENT” is a hyper-local social listening strategy and content scalability process based on human behaviour and event patterning. It allows lower cost to try, creative pivoting, real-time… Read more “InstaContent”
Better Serving Hispanics with Relevant Digital Content
Originally from Portada By: Editorial Staff In 2015, one key factor for brands and services looking to grow their presence in the U.S. will be their ability… Read more “Better Serving Hispanics with Relevant Digital Content”