The Sears re-brand look and voice of the “LIVE LIFE NOW” positioning was a delicate balancing act of modernizing an iconic traditional brand with personality and relevance while maintaining its authenticity.
Sears Re-Brand
The Sears re-brand look and voice of the “LIVE LIFE NOW” positioning was a delicate balancing act of modernizing an iconic traditional brand with personality and relevance while maintaining its authenticity.
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