Originally published on Digiday. By Hilary Milnes The creative copy accompanying Diesel’s fall campaign is taking the self-aware route: tags like “Blah blah blah” and “This is… Read more “How Diesel Talks to its Mobile Customers Through 400 Programmatic Ads”
Tag: programmatic
Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors
It’s all about targeting copy and images. By Christopher Heine Originally published on AdWeek. Believe it or not, 100 variations of the same ad are not enough for… Read more “Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors”