By Lyndsay McGregor Originally published on Sourcing Journal. When marketing to Millennials, those consumers generally born between 1981 and 2000, take care not to consider the generation… Read more “Segmentation is Key to Connecting With Millennials in Meaningful Way”
Tag: personalization
How Marketers Can Personalize at Scale
Originally published on Harvard Business Review. By Matt Ariker, Jason Heller, Alejandro Diaz, and Jesko Perrey. Marketing has entered its “uncanny valley” moment. That term was first used to describe the… Read more “How Marketers Can Personalize at Scale”