By Naghi Prasad Originally published on MediaPost. Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do these all have in common? They are all channels… Read more “The Role Of Mobile In The Omnichannel Purchase Journey”
Tag: omnichannel
Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?
By Lin Pophal Originally posted on EContent. Perhaps the only thing that changes more rapidly than technology in today’s amped-up digital environment is the terminology used to… Read more “Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?”