Without C-level support, marketers will likely fail to meet the needs and expectations of minority consumers, ultimately missing opportunities to increase engagement and strengthen loyalty. Originally published… Read more “Multicultural Marketing Strategies Drive Specialized Engagement”
Tag: multicultural consumer
Connecting With America’s Growing Multicultural Consumer Will Require An Authentic Approach
Originally pulled from Forbes. “A new type of thinking is essential if mankind is to survive and move toward higher levels.” Albert Einstein said that, but we don’t… Read more “Connecting With America’s Growing Multicultural Consumer Will Require An Authentic Approach”
4 new rules for multicultural marketing
Originally found on Mashable. This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. The United… Read more “4 new rules for multicultural marketing”
Offensive or Accurate?
Offensive or Accurate? 3 Steps for Getting Multicultural Marketing Right Originally found on Forbes. Here’s an interesting bit of predictive data for marketers: By 2020, more than… Read more “Offensive or Accurate?”
Hispanics more confident about economy, FAU poll finds
By Donna Gehrke-White Originally posted on Sun Sentinel. Hispanics’ confidence in the economy and their own personal finances increased to a new high in January, according to… Read more “Hispanics more confident about economy, FAU poll finds”
How are Marketers Reaching Latinos?
By Nicole Akoukou Originally posted on Latin Post. Shifts have transpired, and the previously underserved Hispanic market has proven to be a mighty force to be reckoned… Read more “How are Marketers Reaching Latinos?”