Originally published on Digiday. By Hilary Milnes The creative copy accompanying Diesel’s fall campaign is taking the self-aware route: tags like “Blah blah blah” and “This is… Read more “How Diesel Talks to its Mobile Customers Through 400 Programmatic Ads”
Tag: mobile marketing
Mobile Shopping and Buy Buttons Are Key Trends to Watch
By David Utter Originally posted on eCommerceBYTES. Reaching the 21st Century consumer audience means extending contact points to the places where people go online. It’s not just… Read more “Mobile Shopping and Buy Buttons Are Key Trends to Watch”
The Role Of Mobile In The Omnichannel Purchase Journey
By Naghi Prasad Originally published on MediaPost. Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do these all have in common? They are all channels… Read more “The Role Of Mobile In The Omnichannel Purchase Journey”
3 Essential Tips for Marketing to Millennials
By Sujan Patel Originally published on Entrepreneur. Millennials — young adults who are currently between ages 18 and 34 — wield $1.3 trillion in annual buying power.… Read more “3 Essential Tips for Marketing to Millennials”