Originally published on Irish Times. Not since the baby boomers came of age has a generation been the target of such fixation. The makers of Tic Tacs… Read more “Move over Generation X, millennials are the new target of marketers”
Tag: marketing
Mobile Shopping and Buy Buttons Are Key Trends to Watch
By David Utter Originally posted on eCommerceBYTES. Reaching the 21st Century consumer audience means extending contact points to the places where people go online. It’s not just… Read more “Mobile Shopping and Buy Buttons Are Key Trends to Watch”
Gen Z and millennials are big on brands, says survey
Originally published in Marketing Interactive. Brands are no longer just names on the products consumers buy; they have become tools that help establish young people’s sense of… Read more “Gen Z and millennials are big on brands, says survey”