Originally from Portada By: Editorial Staff In 2015, one key factor for brands and services looking to grow their presence in the U.S. will be their ability… Read more “Better Serving Hispanics with Relevant Digital Content”
Tag: Hispanic marketing
Surprising Insights into Hispanic Millennials and Their Finances
By: Mario Carrasco Originally from MediaPost For marketers and ad agencies, attracting the coveted Millennial crowd has topped the priority list for 2015 and is showing no… Read more “Surprising Insights into Hispanic Millennials and Their Finances”
4 Key Hispanic Marketing Predictions for 2015
By Hernan Tagliani Originally from The Business Journals There are many lessons companies have learned from marketing to Hispanics during 2014. For starters, the old way of thinking,… Read more “4 Key Hispanic Marketing Predictions for 2015”
Top 3 Tips to Better Engage Hispanic Consumers
One expert offers his top 3 tips for brands looking to better engage with this population. By Kristina Knight Originally published on BizReport. First, think localization not… Read more “Top 3 Tips to Better Engage Hispanic Consumers”
Multiculturals are the New Millennials
How this empowered group can make or destroy a brand. By Abbey Lewis Originally published on CSPnet.com. You’re after the millennial consumer, right? Convenience-store operators have been… Read more “Multiculturals are the New Millennials”
Multicultural Consumers Fastest Growing Segment of US Population
By Jack Loechner Originally posted on MediaPost. Multicultural consumers are transforming the U.S. mainstream, reports Nielsen in a recent study. Propelled by the twin engines of population… Read more “Multicultural Consumers Fastest Growing Segment of US Population”
5 Keys to Success for U.S. Hispanic Content Marketing
Reaching Hispanics in the United States presents challenges and opportunities that are not present when marketing to or communicating with a Latin American audience. By George Levy… Read more “5 Keys to Success for U.S. Hispanic Content Marketing”
Hispanics more confident about economy, FAU poll finds
By Donna Gehrke-White Originally posted on Sun Sentinel. Hispanics’ confidence in the economy and their own personal finances increased to a new high in January, according to… Read more “Hispanics more confident about economy, FAU poll finds”
How are Marketers Reaching Latinos?
By Nicole Akoukou Originally posted on Latin Post. Shifts have transpired, and the previously underserved Hispanic market has proven to be a mighty force to be reckoned… Read more “How are Marketers Reaching Latinos?”