cultural trends – CONTENT AS TRIGGERS

Segmentation is Key to Connecting With Millennials in Meaningful Way

By Lyndsay McGregor Originally published on Sourcing Journal. When marketing to Millennials, those consumers generally born between 1981 and 2000, take care not to consider the generation… Read more “Segmentation is Key to Connecting With Millennials in Meaningful Way”

Originally published on MediaPost. By Chuck Martin In addition to everything becoming connected in the Internet of Things, a number of things are being named or classified… Read more “Where Marketing Fits in the World of Smart Everything”

Originally published on The New York Times. By Alex Williams Hear the word “millennial,” and plenty of images spring to mind. There’s Facebook’s Mark Zuckerberg, in his… Read more “Move Over Millennials Here Comes Generation Z”

By Jim Moffatt Originally posted on Entrepreneur. As a dad to three millennial children, I pay attention to the gripes about the generation born between about 1983 and 2000.… Read more “The 7 Positive Qualities of Millennials That Can Help You Improve Your Business”

By Donna Gehrke-White Originally posted on Sun Sentinel. Hispanics’ confidence in the economy and their own personal finances increased to a new high in January, according to… Read more “Hispanics more confident about economy, FAU poll finds”

By Samantha Raphelson Originally posted on NPR. “Millennial” is the buzzword of the moment — with much of the national conversation focused on stereotypes and anecdotes. But… Read more “Amid the stereotypes, some facts about millennials”