By Jeff Beer Originally published on fastcocreate.com WHAT: A 22-minute short documentary profile of Grammy-nominated R&B artist Leon Bridges, sponsored by Squarespace. WHO: Squarespace, Preacher, Danny Clinch WHY WE… Read more “Leon Bridges Goes Home In New Short Doc From Squarespace”
Tag: content marketing
Why Your Content Marketing has to be Remarkable
By Jorgen Sundberg Originally published on Business 2 Community. Content marketing – ever heard of it? Apparently it’s something to do with creating valuable pieces of content… Read more “Why Your Content Marketing has to be Remarkable”
2016: The Year Brands Take Control in Content Marketing
By Avi Zimak Originally published on re/code. As 2015 races to a close, it’s worth taking a look back at some of the changes that shaped the… Read more “2016: The Year Brands Take Control in Content Marketing”
How Marketers Can Personalize at Scale
Originally published on Harvard Business Review. By Matt Ariker, Jason Heller, Alejandro Diaz, and Jesko Perrey. Marketing has entered its “uncanny valley” moment. That term was first used to describe the… Read more “How Marketers Can Personalize at Scale”
Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors
It’s all about targeting copy and images. By Christopher Heine Originally published on AdWeek. Believe it or not, 100 variations of the same ad are not enough for… Read more “Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors”
Top 10 Marketing Trends You Need to Know
Originally published on RetailDIVE. By Natalia Angulo. 2015 has been all about social, mobile, video and more. With the better part of 2015 behind them, digital marketers… Read more “Top 10 Marketing Trends You Need to Know”
5 Content Trends to Watch
Originally published on MarketingLand. By Rebecca Lieb It may not technically be the new year, but for anyone who’s ever attended school, the annual September entry into… Read more “5 Content Trends to Watch”
INFOGRAPHIC: Content Marketing by Demographic
Originally published on Digiday.
Content marketing blurring the line between advertising, news and entertainment
Originally pulled from BetaBoston (The Boston Globe.) Last week’s executive shake-up put the HubSpot name in the news, but the high-tech firm’s effect on mass media goes… Read more “Content marketing blurring the line between advertising, news and entertainment”
What does going viral really mean?
Originally pulled from TedTalks. Let’s Begin… From social media to massive financial institutions, we live within a web of networks. But how do they work? How does… Read more “What does going viral really mean?”