By Maria Popva Originally posted on Brain Pickings. “Make good art,” Neil Gaiman advised in his endlessly heartening counsel on the creative life. But what, exactly, is… Read more “stop thinking about content as messaging, and start thinking about it as triggers for experiences – Ascott / Eno”
Tag: content
Forget Your Ps; Mind the Four Ms of Marketing
By Al Ries Originally published on adage.com Fifty-six years ago, E. Jerome McCarthy conceived the 4Ps of marketing: Product, price, place and promotion. Today, product is still… Read more “Forget Your Ps; Mind the Four Ms of Marketing”
Leon Bridges Goes Home In New Short Doc From Squarespace
By Jeff Beer Originally published on fastcocreate.com WHAT: A 22-minute short documentary profile of Grammy-nominated R&B artist Leon Bridges, sponsored by Squarespace. WHO: Squarespace, Preacher, Danny Clinch WHY WE… Read more “Leon Bridges Goes Home In New Short Doc From Squarespace”
The Issues With A Growing Content Marketing Industry, Explained
By Kyle Gibson Originally published on BostInno No matter when, where, or how you look at it, you can see that the content marketing industry is growing.… Read more “The Issues With A Growing Content Marketing Industry, Explained”
5 Content Trends to Watch
Originally published on MarketingLand. By Rebecca Lieb It may not technically be the new year, but for anyone who’s ever attended school, the annual September entry into… Read more “5 Content Trends to Watch”
INFOGRAPHIC: Content Marketing by Demographic
Originally published on Digiday.
Back-to-School Shoppers Plan Biggest Spending Boost in Years
Originally pulled from AdAge. Even as broader retail spending shows signs of slipping, there’s a bright spot for the industry: More U.S. parents are planning to increase… Read more “Back-to-School Shoppers Plan Biggest Spending Boost in Years”
3 must-Dos to master content marketing
By Annemaria Nicholson Originally posted on B2C. The biggest challenge for today’s marketers is that there’s more content competing for audience attention than ever before. If it’s… Read more “3 must-Dos to master content marketing”
6 content marketing realities you can’t ignore
By Rebecca Lieb Originally posted on iMedia Connection. Content marketing: It’s certainly nothing new — it’s been with us since the dawn of marketing — but in… Read more “6 content marketing realities you can’t ignore”
What Bill Gates Predicted in 1996 Still Rings True for Content Marketers Today
By Marie Dean Originally posted on Entrepreneur. Way back in 1996, Bill Gates wrote a prophetic article titled “Content is King.” In it, he stated: “Content is… Read more “What Bill Gates Predicted in 1996 Still Rings True for Content Marketers Today”