Originally published on Branding Strategy Insider. By Mark Di Somma I really like Ed Woodcock’s description of what it takes to build a fascinating story. Creativity, resonance… Read more “4 Ways to Extend Your Brand Story”
Tag: brand strategy
Now Making babies, millennials disrupt more business
By Amy Langfield Originally posted on CBS MoneyWatch. Millennials are growing up, buying homes and starting families. That is causing their values and technology expectations to change… Read more “Now Making babies, millennials disrupt more business”
Carhartt: Living Authenticity
Originally published on Warc Carhartt, the workwear manufacturer, believes only featuring real “hard-working people” in its marketing is as important for its brand as sports companies using… Read more “Carhartt: Living Authenticity”
Top 3 Tips to Better Engage Hispanic Consumers
One expert offers his top 3 tips for brands looking to better engage with this population. By Kristina Knight Originally published on BizReport. First, think localization not… Read more “Top 3 Tips to Better Engage Hispanic Consumers”