By: Mario Carrasco Originally from MediaPost For marketers and ad agencies, attracting the coveted Millennial crowd has topped the priority list for 2015 and is showing no… Read more “Surprising Insights into Hispanic Millennials and Their Finances”
4 Key Hispanic Marketing Predictions for 2015
By Hernan Tagliani Originally from The Business Journals There are many lessons companies have learned from marketing to Hispanics during 2014. For starters, the old way of thinking,… Read more “4 Key Hispanic Marketing Predictions for 2015”
Now Making babies, millennials disrupt more business
By Amy Langfield Originally posted on CBS MoneyWatch. Millennials are growing up, buying homes and starting families. That is causing their values and technology expectations to change… Read more “Now Making babies, millennials disrupt more business”
How to Reach Moms with Content Marketing
By Severin Nesselhauf Originally posted on Business2Community. Moms are officially the 21st century power spender: Today’s mom makes nearly 85 percent of purchasing decisions for the home.… Read more “How to Reach Moms with Content Marketing”
Carhartt: Living Authenticity
Originally published on Warc Carhartt, the workwear manufacturer, believes only featuring real “hard-working people” in its marketing is as important for its brand as sports companies using… Read more “Carhartt: Living Authenticity”
Top 3 Tips to Better Engage Hispanic Consumers
One expert offers his top 3 tips for brands looking to better engage with this population. By Kristina Knight Originally published on BizReport. First, think localization not… Read more “Top 3 Tips to Better Engage Hispanic Consumers”
Two Worlds. One Sears.
I worked closely with Diego Luna and his crew to design and direct the Two Worlds, One Sears project. The following video takes you behind the scenes… Read more “Two Worlds. One Sears.”
Multiculturals are the New Millennials
How this empowered group can make or destroy a brand. By Abbey Lewis Originally published on CSPnet.com. You’re after the millennial consumer, right? Convenience-store operators have been… Read more “Multiculturals are the New Millennials”
Multicultural Consumers Fastest Growing Segment of US Population
By Jack Loechner Originally posted on MediaPost. Multicultural consumers are transforming the U.S. mainstream, reports Nielsen in a recent study. Propelled by the twin engines of population… Read more “Multicultural Consumers Fastest Growing Segment of US Population”
5 Keys to Success for U.S. Hispanic Content Marketing
Reaching Hispanics in the United States presents challenges and opportunities that are not present when marketing to or communicating with a Latin American audience. By George Levy… Read more “5 Keys to Success for U.S. Hispanic Content Marketing”