Originally found on Mashable. This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. The United… Read more “4 new rules for multicultural marketing”
What does going viral really mean?
Originally pulled from TedTalks. Let’s Begin… From social media to massive financial institutions, we live within a web of networks. But how do they work? How does… Read more “What does going viral really mean?”
Back-to-School Shoppers Plan Biggest Spending Boost in Years
Originally pulled from AdAge. Even as broader retail spending shows signs of slipping, there’s a bright spot for the industry: More U.S. parents are planning to increase… Read more “Back-to-School Shoppers Plan Biggest Spending Boost in Years”
Where do good ideas come from?
Originally pulled from TedTalks. Let’s Begin… We all want to come up with the next great idea. Whether you are an artist trying to craft a beautiful… Read more “Where do good ideas come from?”
Move over Generation X, millennials are the new target of marketers
Originally published on Irish Times. Not since the baby boomers came of age has a generation been the target of such fixation. The makers of Tic Tacs… Read more “Move over Generation X, millennials are the new target of marketers”
4 Keys To A Sustainable Content Marketing Strategy
By Steve Olenski Originally published in Forbes. Positioning an agency as a genuine thought leader in any competitive industry (and nowadays they are ALL competitive) carries the… Read more “4 Keys To A Sustainable Content Marketing Strategy”
3 must-Dos to master content marketing
By Annemaria Nicholson Originally posted on B2C. The biggest challenge for today’s marketers is that there’s more content competing for audience attention than ever before. If it’s… Read more “3 must-Dos to master content marketing”
6 content marketing realities you can’t ignore
By Rebecca Lieb Originally posted on iMedia Connection. Content marketing: It’s certainly nothing new — it’s been with us since the dawn of marketing — but in… Read more “6 content marketing realities you can’t ignore”
Mobile Shopping and Buy Buttons Are Key Trends to Watch
By David Utter Originally posted on eCommerceBYTES. Reaching the 21st Century consumer audience means extending contact points to the places where people go online. It’s not just… Read more “Mobile Shopping and Buy Buttons Are Key Trends to Watch”
The 3 Biggest Challenges in Content Marketing
By Patrick Coffee Originally published on PRNewser. Content marketing–whatever that means to you–is here to stay. The second part of a study (download here) commissioned by The… Read more “The 3 Biggest Challenges in Content Marketing”