Originally published on Digiday. By Hilary Milnes The creative copy accompanying Diesel’s fall campaign is taking the self-aware route: tags like “Blah blah blah” and “This is… Read more “How Diesel Talks to its Mobile Customers Through 400 Programmatic Ads”
Move Over Millennials Here Comes Generation Z
Originally published on The New York Times. By Alex Williams Hear the word “millennial,” and plenty of images spring to mind. There’s Facebook’s Mark Zuckerberg, in his… Read more “Move Over Millennials Here Comes Generation Z”
Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors
It’s all about targeting copy and images. By Christopher Heine Originally published on AdWeek. Believe it or not, 100 variations of the same ad are not enough for… Read more “Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors”
How digital and TV are converging, in 5 charts
Originally published on Digiday. By Sahil Patel Since Wall Street hammered a few major media stocks last month, it has become fashionable to say the end of… Read more “How digital and TV are converging, in 5 charts”
Top 10 Marketing Trends You Need to Know
Originally published on RetailDIVE. By Natalia Angulo. 2015 has been all about social, mobile, video and more. With the better part of 2015 behind them, digital marketers… Read more “Top 10 Marketing Trends You Need to Know”
Multicultural Marketing Strategies Drive Specialized Engagement
Without C-level support, marketers will likely fail to meet the needs and expectations of minority consumers, ultimately missing opportunities to increase engagement and strengthen loyalty. Originally published… Read more “Multicultural Marketing Strategies Drive Specialized Engagement”
5 Content Trends to Watch
Originally published on MarketingLand. By Rebecca Lieb It may not technically be the new year, but for anyone who’s ever attended school, the annual September entry into… Read more “5 Content Trends to Watch”
INFOGRAPHIC: Content Marketing by Demographic
Originally published on Digiday.
Content marketing blurring the line between advertising, news and entertainment
Originally pulled from BetaBoston (The Boston Globe.) Last week’s executive shake-up put the HubSpot name in the news, but the high-tech firm’s effect on mass media goes… Read more “Content marketing blurring the line between advertising, news and entertainment”
Connecting With America’s Growing Multicultural Consumer Will Require An Authentic Approach
Originally pulled from Forbes. “A new type of thinking is essential if mankind is to survive and move toward higher levels.” Albert Einstein said that, but we don’t… Read more “Connecting With America’s Growing Multicultural Consumer Will Require An Authentic Approach”