By Andy Main Published on Adweek.com When Deloitte acquired the award-winning creative agency Heat earlier this year, it startled many people in the business community. Heat’s cutting-edge work and… Read more “Why the Creative Digital Consultancy Is the Ad Agency of the Future”
Technology and art: Engineering the future
Oringially published on the BBC. Think art. What comes to mind? Maybe Picasso, Rodin, Dali. Now think technology – and you’ll probably imagine a smartphone or a… Read more “Technology and art: Engineering the future”
Forget Your Ps; Mind the Four Ms of Marketing
By Al Ries Originally published on adage.com Fifty-six years ago, E. Jerome McCarthy conceived the 4Ps of marketing: Product, price, place and promotion. Today, product is still… Read more “Forget Your Ps; Mind the Four Ms of Marketing”
Miller Lite Is Surprising Fans With Unexpected Activations Across the U.S. This Summer This beer’s got your back
Originally published on adweek.com By Angela Natividad Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering “kick backs”—a… Read more “Miller Lite Is Surprising Fans With Unexpected Activations Across the U.S. This Summer This beer’s got your back”
What It Takes To Lead A Company In Crisis
By Cale Guthrie Weissman Originally published on www.fastcompany.com When a company goes weathers a big change, it can be a test of leadership. Here’s how what some CEOs… Read more “What It Takes To Lead A Company In Crisis”
Leon Bridges Goes Home In New Short Doc From Squarespace
By Jeff Beer Originally published on fastcocreate.com WHAT: A 22-minute short documentary profile of Grammy-nominated R&B artist Leon Bridges, sponsored by Squarespace. WHO: Squarespace, Preacher, Danny Clinch WHY WE… Read more “Leon Bridges Goes Home In New Short Doc From Squarespace”
Budweiser Renames Its Beer “America”
By Mark Wilson Originally published on Fastcodesign.com Until the November election, Budweiser is swapping out everything on its can—including its own name—to be as patriotic as possible.… Read more “Budweiser Renames Its Beer “America””
The Issues With A Growing Content Marketing Industry, Explained
By Kyle Gibson Originally published on BostInno No matter when, where, or how you look at it, you can see that the content marketing industry is growing.… Read more “The Issues With A Growing Content Marketing Industry, Explained”
How Millennials Consume TV Depends on Which Stage of Life They’re In
By Jason Lynch Originally Published on Adweek.com There’s a reason that millennials are so hard for advertisers to pin down: Their media consumption is in constant flux,… Read more “How Millennials Consume TV Depends on Which Stage of Life They’re In”
Segmentation is Key to Connecting With Millennials in Meaningful Way
By Lyndsay McGregor Originally published on Sourcing Journal. When marketing to Millennials, those consumers generally born between 1981 and 2000, take care not to consider the generation… Read more “Segmentation is Key to Connecting With Millennials in Meaningful Way”