Without C-level support, marketers will likely fail to meet the needs and expectations of minority consumers, ultimately missing opportunities to increase engagement and strengthen loyalty. Originally published… Read more “Multicultural Marketing Strategies Drive Specialized Engagement”
Category: Multicultural
Connecting With America’s Growing Multicultural Consumer Will Require An Authentic Approach
Originally pulled from Forbes. “A new type of thinking is essential if mankind is to survive and move toward higher levels.” Albert Einstein said that, but we don’t… Read more “Connecting With America’s Growing Multicultural Consumer Will Require An Authentic Approach”
4 new rules for multicultural marketing
Originally found on Mashable. This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. The United… Read more “4 new rules for multicultural marketing”
Offensive or Accurate?
Offensive or Accurate? 3 Steps for Getting Multicultural Marketing Right Originally found on Forbes. Here’s an interesting bit of predictive data for marketers: By 2020, more than… Read more “Offensive or Accurate?”
Better Serving Hispanics with Relevant Digital Content
Originally from Portada By: Editorial Staff In 2015, one key factor for brands and services looking to grow their presence in the U.S. will be their ability… Read more “Better Serving Hispanics with Relevant Digital Content”
Surprising Insights into Hispanic Millennials and Their Finances
By: Mario Carrasco Originally from MediaPost For marketers and ad agencies, attracting the coveted Millennial crowd has topped the priority list for 2015 and is showing no… Read more “Surprising Insights into Hispanic Millennials and Their Finances”
4 Key Hispanic Marketing Predictions for 2015
By Hernan Tagliani Originally from The Business Journals There are many lessons companies have learned from marketing to Hispanics during 2014. For starters, the old way of thinking,… Read more “4 Key Hispanic Marketing Predictions for 2015”
Top 3 Tips to Better Engage Hispanic Consumers
One expert offers his top 3 tips for brands looking to better engage with this population. By Kristina Knight Originally published on BizReport. First, think localization not… Read more “Top 3 Tips to Better Engage Hispanic Consumers”
Two Worlds. One Sears.
I worked closely with Diego Luna and his crew to design and direct the Two Worlds, One Sears project. The following video takes you behind the scenes… Read more “Two Worlds. One Sears.”
Multiculturals are the New Millennials
How this empowered group can make or destroy a brand. By Abbey Lewis Originally published on CSPnet.com. You’re after the millennial consumer, right? Convenience-store operators have been… Read more “Multiculturals are the New Millennials”