By Jason Lynch Originally Published on Adweek.com There’s a reason that millennials are so hard for advertisers to pin down: Their media consumption is in constant flux,… Read more “How Millennials Consume TV Depends on Which Stage of Life They’re In”
Category: Millennials
Segmentation is Key to Connecting With Millennials in Meaningful Way
By Lyndsay McGregor Originally published on Sourcing Journal. When marketing to Millennials, those consumers generally born between 1981 and 2000, take care not to consider the generation… Read more “Segmentation is Key to Connecting With Millennials in Meaningful Way”
Millennials are Disrupting Shopping
By Rodney Mason Originally published on PaymentWeek. Understanding the new connected shopping experience: Since Millennials’ on-the-cusp habits start trends, we all study the way Millennials shop. In… Read more “Millennials are Disrupting Shopping”
Move over Generation X, millennials are the new target of marketers
Originally published on Irish Times. Not since the baby boomers came of age has a generation been the target of such fixation. The makers of Tic Tacs… Read more “Move over Generation X, millennials are the new target of marketers”
Gen Z and millennials are big on brands, says survey
Originally published in Marketing Interactive. Brands are no longer just names on the products consumers buy; they have become tools that help establish young people’s sense of… Read more “Gen Z and millennials are big on brands, says survey”
3 Essential Tips for Marketing to Millennials
By Sujan Patel Originally published on Entrepreneur. Millennials — young adults who are currently between ages 18 and 34 — wield $1.3 trillion in annual buying power.… Read more “3 Essential Tips for Marketing to Millennials”
How to Market to millennials
A group of young marketers offer advice about wooing technically savvy, digitally driven millennials, who — despite the fact that many are drowning in student loans –… Read more “How to Market to millennials”
Surprising Insights into Hispanic Millennials and Their Finances
By: Mario Carrasco Originally from MediaPost For marketers and ad agencies, attracting the coveted Millennial crowd has topped the priority list for 2015 and is showing no… Read more “Surprising Insights into Hispanic Millennials and Their Finances”
Now Making babies, millennials disrupt more business
By Amy Langfield Originally posted on CBS MoneyWatch. Millennials are growing up, buying homes and starting families. That is causing their values and technology expectations to change… Read more “Now Making babies, millennials disrupt more business”
Carhartt: Living Authenticity
Originally published on Warc Carhartt, the workwear manufacturer, believes only featuring real “hard-working people” in its marketing is as important for its brand as sports companies using… Read more “Carhartt: Living Authenticity”