By Maria Popva Originally posted on Brain Pickings. “Make good art,” Neil Gaiman advised in his endlessly heartening counsel on the creative life. But what, exactly, is… Read more “stop thinking about content as messaging, and start thinking about it as triggers for experiences – Ascott / Eno”
Category: Content
Forget Your Ps; Mind the Four Ms of Marketing
By Al Ries Originally published on adage.com Fifty-six years ago, E. Jerome McCarthy conceived the 4Ps of marketing: Product, price, place and promotion. Today, product is still… Read more “Forget Your Ps; Mind the Four Ms of Marketing”
Leon Bridges Goes Home In New Short Doc From Squarespace
By Jeff Beer Originally published on fastcocreate.com WHAT: A 22-minute short documentary profile of Grammy-nominated R&B artist Leon Bridges, sponsored by Squarespace. WHO: Squarespace, Preacher, Danny Clinch WHY WE… Read more “Leon Bridges Goes Home In New Short Doc From Squarespace”
The Issues With A Growing Content Marketing Industry, Explained
By Kyle Gibson Originally published on BostInno No matter when, where, or how you look at it, you can see that the content marketing industry is growing.… Read more “The Issues With A Growing Content Marketing Industry, Explained”
5 Marketing lessons from David Bowie’s little-known entrepreneurial life
Originally published on uklebhub. We mourn one of pop music’s biggest legends, an artist that inspired everyone from high school kids dancing at their prom, to spacemen… Read more “5 Marketing lessons from David Bowie’s little-known entrepreneurial life”
Why Your Content Marketing has to be Remarkable
By Jorgen Sundberg Originally published on Business 2 Community. Content marketing – ever heard of it? Apparently it’s something to do with creating valuable pieces of content… Read more “Why Your Content Marketing has to be Remarkable”
How Diesel Talks to its Mobile Customers Through 400 Programmatic Ads
Originally published on Digiday. By Hilary Milnes The creative copy accompanying Diesel’s fall campaign is taking the self-aware route: tags like “Blah blah blah” and “This is… Read more “How Diesel Talks to its Mobile Customers Through 400 Programmatic Ads”
Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors
It’s all about targeting copy and images. By Christopher Heine Originally published on AdWeek. Believe it or not, 100 variations of the same ad are not enough for… Read more “Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors”
5 Content Trends to Watch
Originally published on MarketingLand. By Rebecca Lieb It may not technically be the new year, but for anyone who’s ever attended school, the annual September entry into… Read more “5 Content Trends to Watch”
INFOGRAPHIC: Content Marketing by Demographic
Originally published on Digiday.
