Originally published on Adweek.com By Christine Birkner Over the past few years, Cadillac has presented itself as an automotive brand with a point of view, one that stands… Read more “Cadillac’s Lovely Oscars Ad Offers Message of Unity for a ‘Nation Divided’”

Originally published on adweek.com Published by Tim Nudd Spotify puts its vast trove of listener data to playful use in a new global out-of-home ad campaign—its largest… Read more “Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign”

Originally published on adage.com Published by adage staff While much of the world grappled to understand the implications of Donald Trump’s unexpected election to become the 45th… Read more “Trump’s Win Has Big Potential Impact on Marketers, Corona to AT&T”

Originally published on adweek.com By Angela Natividad Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering “kick backs”—a… Read more “Miller Lite Is Surprising Fans With Unexpected Activations Across the U.S. This Summer This beer’s got your back”

By Cale Guthrie Weissman Originally published on www.fastcompany.com When a company goes weathers a big change, it can be a test of leadership. Here’s how what some CEOs… Read more “What It Takes To Lead A Company In Crisis”