Originally published on MediaPost. By Chuck Martin In addition to everything becoming connected in the Internet of Things, a number of things are being named or classified… Read more “Where Marketing Fits in the World of Smart Everything”
Category: Around the Corner
Move Over Millennials Here Comes Generation Z
Originally published on The New York Times. By Alex Williams Hear the word “millennial,” and plenty of images spring to mind. There’s Facebook’s Mark Zuckerberg, in his… Read more “Move Over Millennials Here Comes Generation Z”
How digital and TV are converging, in 5 charts
Originally published on Digiday. By Sahil Patel Since Wall Street hammered a few major media stocks last month, it has become fashionable to say the end of… Read more “How digital and TV are converging, in 5 charts”
Top 10 Marketing Trends You Need to Know
Originally published on RetailDIVE. By Natalia Angulo. 2015 has been all about social, mobile, video and more. With the better part of 2015 behind them, digital marketers… Read more “Top 10 Marketing Trends You Need to Know”
Where do good ideas come from?
Originally pulled from TedTalks. Let’s Begin… We all want to come up with the next great idea. Whether you are an artist trying to craft a beautiful… Read more “Where do good ideas come from?”
Mobile Shopping and Buy Buttons Are Key Trends to Watch
By David Utter Originally posted on eCommerceBYTES. Reaching the 21st Century consumer audience means extending contact points to the places where people go online. It’s not just… Read more “Mobile Shopping and Buy Buttons Are Key Trends to Watch”
How Fashion brands are setting trends in digital
By Robert Durkin Originally posted on eConsultancy. How can fashion retailers use dynamic data to meet consumer expectations and take advantage of new channels? It was once… Read more “How Fashion brands are setting trends in digital”
The Role Of Mobile In The Omnichannel Purchase Journey
By Naghi Prasad Originally published on MediaPost. Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do these all have in common? They are all channels… Read more “The Role Of Mobile In The Omnichannel Purchase Journey”
Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?
By Lin Pophal Originally posted on EContent. Perhaps the only thing that changes more rapidly than technology in today’s amped-up digital environment is the terminology used to… Read more “Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?”
What Is The Future Of Content Marketing And How Can You Prepare?
By Arnie Kuenn Originally posted on MarketingLand. Over the past few years, content marketing has come a long way. The term “content marketing” is becoming a part… Read more “What Is The Future Of Content Marketing And How Can You Prepare?”