By Jack Loechner Originally posted on MediaPost. Multicultural consumers are transforming the U.S. mainstream, reports Nielsen in a recent study. Propelled by the twin engines of population… Read more “Multicultural Consumers Fastest Growing Segment of US Population”
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5 Keys to Success for U.S. Hispanic Content Marketing
Reaching Hispanics in the United States presents challenges and opportunities that are not present when marketing to or communicating with a Latin American audience. By George Levy… Read more “5 Keys to Success for U.S. Hispanic Content Marketing”
Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?
By Lin Pophal Originally posted on EContent. Perhaps the only thing that changes more rapidly than technology in today’s amped-up digital environment is the terminology used to… Read more “Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?”
The 7 Positive Qualities of Millennials That Can Help You Improve Your Business
By Jim Moffatt Originally posted on Entrepreneur. As a dad to three millennial children, I pay attention to the gripes about the generation born between about 1983 and 2000.… Read more “The 7 Positive Qualities of Millennials That Can Help You Improve Your Business”
Hispanics more confident about economy, FAU poll finds
By Donna Gehrke-White Originally posted on Sun Sentinel. Hispanics’ confidence in the economy and their own personal finances increased to a new high in January, according to… Read more “Hispanics more confident about economy, FAU poll finds”
Can Content Marketing Help Companies Reach Consumers When They’re Young?
By Michael Brenner Originally posted on Entrepreneur. Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the… Read more “Can Content Marketing Help Companies Reach Consumers When They’re Young?”
What Is The Future Of Content Marketing And How Can You Prepare?
By Arnie Kuenn Originally posted on MarketingLand. Over the past few years, content marketing has come a long way. The term “content marketing” is becoming a part… Read more “What Is The Future Of Content Marketing And How Can You Prepare?”
How are Marketers Reaching Latinos?
By Nicole Akoukou Originally posted on Latin Post. Shifts have transpired, and the previously underserved Hispanic market has proven to be a mighty force to be reckoned… Read more “How are Marketers Reaching Latinos?”
Digital content trends for 2015
By Michael Brenner Originally posted on The Guardian. In 2015, we’ll finally realise that content is a strategic asset across the enterprise. Content and data are the… Read more “Digital content trends for 2015”
Amid the stereotypes, some facts about millennials
By Samantha Raphelson Originally posted on NPR. “Millennial” is the buzzword of the moment — with much of the national conversation focused on stereotypes and anecdotes. But… Read more “Amid the stereotypes, some facts about millennials”