By David Utter Originally posted on eCommerceBYTES. Reaching the 21st Century consumer audience means extending contact points to the places where people go online. It’s not just… Read more “Mobile Shopping and Buy Buttons Are Key Trends to Watch”
Author: admin
The 3 Biggest Challenges in Content Marketing
By Patrick Coffee Originally published on PRNewser. Content marketing–whatever that means to you–is here to stay. The second part of a study (download here) commissioned by The… Read more “The 3 Biggest Challenges in Content Marketing”
What Bill Gates Predicted in 1996 Still Rings True for Content Marketers Today
By Marie Dean Originally posted on Entrepreneur. Way back in 1996, Bill Gates wrote a prophetic article titled “Content is King.” In it, he stated: “Content is… Read more “What Bill Gates Predicted in 1996 Still Rings True for Content Marketers Today”
How Fashion brands are setting trends in digital
By Robert Durkin Originally posted on eConsultancy. How can fashion retailers use dynamic data to meet consumer expectations and take advantage of new channels? It was once… Read more “How Fashion brands are setting trends in digital”
The Role Of Mobile In The Omnichannel Purchase Journey
By Naghi Prasad Originally published on MediaPost. Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do these all have in common? They are all channels… Read more “The Role Of Mobile In The Omnichannel Purchase Journey”
The 1% rule of content marketing
By Quinn Whissen Originally posted on MarketingLand. Content marketing is a tough sell for many businesses. Why? Because it isn’t a quick win. It takes time, effort, and… Read more “The 1% rule of content marketing”
Gen Z and millennials are big on brands, says survey
Originally published in Marketing Interactive. Brands are no longer just names on the products consumers buy; they have become tools that help establish young people’s sense of… Read more “Gen Z and millennials are big on brands, says survey”
Offensive or Accurate?
Offensive or Accurate? 3 Steps for Getting Multicultural Marketing Right Originally found on Forbes. Here’s an interesting bit of predictive data for marketers: By 2020, more than… Read more “Offensive or Accurate?”
3 Essential Tips for Marketing to Millennials
By Sujan Patel Originally published on Entrepreneur. Millennials — young adults who are currently between ages 18 and 34 — wield $1.3 trillion in annual buying power.… Read more “3 Essential Tips for Marketing to Millennials”
How to Market to millennials
A group of young marketers offer advice about wooing technically savvy, digitally driven millennials, who — despite the fact that many are drowning in student loans –… Read more “How to Market to millennials”