Originally pulled from BetaBoston (The Boston Globe.) Last week’s executive shake-up put the HubSpot name in the news, but the high-tech firm’s effect on mass media goes… Read more “Content marketing blurring the line between advertising, news and entertainment”
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Connecting With America’s Growing Multicultural Consumer Will Require An Authentic Approach
Originally pulled from Forbes. “A new type of thinking is essential if mankind is to survive and move toward higher levels.” Albert Einstein said that, but we don’t… Read more “Connecting With America’s Growing Multicultural Consumer Will Require An Authentic Approach”
4 new rules for multicultural marketing
Originally found on Mashable. This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. The United… Read more “4 new rules for multicultural marketing”
What does going viral really mean?
Originally pulled from TedTalks. Let’s Begin… From social media to massive financial institutions, we live within a web of networks. But how do they work? How does… Read more “What does going viral really mean?”
Back-to-School Shoppers Plan Biggest Spending Boost in Years
Originally pulled from AdAge. Even as broader retail spending shows signs of slipping, there’s a bright spot for the industry: More U.S. parents are planning to increase… Read more “Back-to-School Shoppers Plan Biggest Spending Boost in Years”
Where do good ideas come from?
Originally pulled from TedTalks. Let’s Begin… We all want to come up with the next great idea. Whether you are an artist trying to craft a beautiful… Read more “Where do good ideas come from?”
Move over Generation X, millennials are the new target of marketers
Originally published on Irish Times. Not since the baby boomers came of age has a generation been the target of such fixation. The makers of Tic Tacs… Read more “Move over Generation X, millennials are the new target of marketers”
4 Keys To A Sustainable Content Marketing Strategy
By Steve Olenski Originally published in Forbes. Positioning an agency as a genuine thought leader in any competitive industry (and nowadays they are ALL competitive) carries the… Read more “4 Keys To A Sustainable Content Marketing Strategy”
3 must-Dos to master content marketing
By Annemaria Nicholson Originally posted on B2C. The biggest challenge for today’s marketers is that there’s more content competing for audience attention than ever before. If it’s… Read more “3 must-Dos to master content marketing”
6 content marketing realities you can’t ignore
By Rebecca Lieb Originally posted on iMedia Connection. Content marketing: It’s certainly nothing new — it’s been with us since the dawn of marketing — but in… Read more “6 content marketing realities you can’t ignore”