Originally published on MarketingProfs. By Meera Murthy The year’s busiest shopping season is right around the corner. Retail marketers have already laid out their winter campaigns, and… Read more “Five Tools to Help Marketers Make the Most of the Holiday Shopping Season”
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Where Marketing Fits in the World of Smart Everything
Originally published on MediaPost. By Chuck Martin In addition to everything becoming connected in the Internet of Things, a number of things are being named or classified… Read more “Where Marketing Fits in the World of Smart Everything”
How Diesel Talks to its Mobile Customers Through 400 Programmatic Ads
Originally published on Digiday. By Hilary Milnes The creative copy accompanying Diesel’s fall campaign is taking the self-aware route: tags like “Blah blah blah” and “This is… Read more “How Diesel Talks to its Mobile Customers Through 400 Programmatic Ads”
Move Over Millennials Here Comes Generation Z
Originally published on The New York Times. By Alex Williams Hear the word “millennial,” and plenty of images spring to mind. There’s Facebook’s Mark Zuckerberg, in his… Read more “Move Over Millennials Here Comes Generation Z”
Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors
It’s all about targeting copy and images. By Christopher Heine Originally published on AdWeek. Believe it or not, 100 variations of the same ad are not enough for… Read more “Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors”
How digital and TV are converging, in 5 charts
Originally published on Digiday. By Sahil Patel Since Wall Street hammered a few major media stocks last month, it has become fashionable to say the end of… Read more “How digital and TV are converging, in 5 charts”
Top 10 Marketing Trends You Need to Know
Originally published on RetailDIVE. By Natalia Angulo. 2015 has been all about social, mobile, video and more. With the better part of 2015 behind them, digital marketers… Read more “Top 10 Marketing Trends You Need to Know”
Multicultural Marketing Strategies Drive Specialized Engagement
Without C-level support, marketers will likely fail to meet the needs and expectations of minority consumers, ultimately missing opportunities to increase engagement and strengthen loyalty. Originally published… Read more “Multicultural Marketing Strategies Drive Specialized Engagement”
5 Content Trends to Watch
Originally published on MarketingLand. By Rebecca Lieb It may not technically be the new year, but for anyone who’s ever attended school, the annual September entry into… Read more “5 Content Trends to Watch”
INFOGRAPHIC: Content Marketing by Demographic
Originally published on Digiday.
