By Jason Lynch Originally Published on Adweek.com There’s a reason that millennials are so hard for advertisers to pin down: Their media consumption is in constant flux,… Read more “How Millennials Consume TV Depends on Which Stage of Life They’re In”
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Segmentation is Key to Connecting With Millennials in Meaningful Way
By Lyndsay McGregor Originally published on Sourcing Journal. When marketing to Millennials, those consumers generally born between 1981 and 2000, take care not to consider the generation… Read more “Segmentation is Key to Connecting With Millennials in Meaningful Way”
Millennials are Disrupting Shopping
By Rodney Mason Originally published on PaymentWeek. Understanding the new connected shopping experience: Since Millennials’ on-the-cusp habits start trends, we all study the way Millennials shop. In… Read more “Millennials are Disrupting Shopping”
5 Marketing lessons from David Bowie’s little-known entrepreneurial life
Originally published on uklebhub. We mourn one of pop music’s biggest legends, an artist that inspired everyone from high school kids dancing at their prom, to spacemen… Read more “5 Marketing lessons from David Bowie’s little-known entrepreneurial life”
10+7: Skills Needed for Digital Marketing Success
By Angela Hausman Originally published on Business 2 Community. Don’t trust your digital marketing to your niece or some intern thinking that young folks know all they… Read more “10+7: Skills Needed for Digital Marketing Success”
Why Your Content Marketing has to be Remarkable
By Jorgen Sundberg Originally published on Business 2 Community. Content marketing – ever heard of it? Apparently it’s something to do with creating valuable pieces of content… Read more “Why Your Content Marketing has to be Remarkable”
2016: The Year Brands Take Control in Content Marketing
By Avi Zimak Originally published on re/code. As 2015 races to a close, it’s worth taking a look back at some of the changes that shaped the… Read more “2016: The Year Brands Take Control in Content Marketing”
The evolution of CRM, marketing automation, and customer management
By Andrew Jones Originally published on VentureBeat. As marketing takes up more of the customer journey, marketers aim to scale engagements, while making them more personalized. When… Read more “The evolution of CRM, marketing automation, and customer management”
How Marketers Can Personalize at Scale
Originally published on Harvard Business Review. By Matt Ariker, Jason Heller, Alejandro Diaz, and Jesko Perrey. Marketing has entered its “uncanny valley” moment. That term was first used to describe the… Read more “How Marketers Can Personalize at Scale”
4 Ways to Extend Your Brand Story
Originally published on Branding Strategy Insider. By Mark Di Somma I really like Ed Woodcock’s description of what it takes to build a fascinating story. Creativity, resonance… Read more “4 Ways to Extend Your Brand Story”